OBJECTIVE:

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Senior Project: branding, packaging, UX/UI, advertising, and publication design.

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CONCEPT:  

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Licia Beauty is a skincare brand that uses flowers as their main ingredient for each product. These products are sold online and in beauty brand stores like Sephora. Because flowers have so many skincare benefits, the goal of this brand is to create products for all skin types and needs. The collections included cover three skincare needs using three floral ingredients; rose for hydrating, hibiscus for smoothing, and sunflower for healing. With flowers as the main ingredients, Licia Beauty is able to create natural, customized, and nourishing skincare products. It brings a new way of showing natural beauty.