lash affair

INTERVIEW PROJECT

OBJECTIVE:

Design two mood boards, one showing a transitional phase between the current branding and the upcoming brand style and show the edgy style reflected in the new brand look. I was also asked to complete photo retouching and I created mock-up social media posts as well.

CONCEPT:  

Lash Affair has a classy, romantic, and moody look to their brand style and I wanted to show my understanding of their brand through these projects. As the brand is moving to a more edgy style overall, I was excited to incorporate unique typography, film border trends, as well as textured elements to enhance that edgy feel in the branding.